Brand Marketing Director
$100,172–$100,172 year
HybridChicago, Illinois, United States
Job Summary
Own and evolve the brand platform, including positioning, visual identity, voice, and emotional territory, ensuring consistency across all marketing channels. Translate institutional and enrollment goals into clear creative direction and high-impact campaign concepts, developing big ideas that anchor annual brand campaigns and seasonal enrollment efforts. Act as the primary creative lead in relationships with external agencies, directing creative briefs and providing strategic feedback to ensure partner output aligns with brand standards. Review all brand-facing creative to maintain quality and support enrollment objectives, while leading, mentoring, and developing marketing and creative talent. Partner closely with admissions, enrollment marketing, operations, and finance stakeholders to ensure alignment and impact.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 10+ years of progressive marketing or brand leadership experience, including senior-level creative or brand responsibility
- Proven experience building and maintaining a distinctive brand across multiple channels and formats
- Demonstrated success directing external agency partners and managing creative standards at scale
- Experience operating in complex, matrixed, or highly regulated environments
Desired Qualifications
- Master's degree
- Background in education, healthcare, or mission-driven organizations
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