Brand Marketing Director, CoComelon
$150,000–$200,000 year
On-siteLos Angeles, California, United States
Job Summary
Collaborate with the VP of Marketing and Brand Franchise GM to set overarching marketing strategy and annual plans for CoComelon globally; define brand vision, protect brand vision/values, and ensure marketing aligns with commercial needs; lead consumer insights plans; develop strategies to drive affinity, content consumption, social engagement, and conversion across retail partners; establish KPIs, track performance, oversee creation of brand assets, mentor the Brand Marketing team, and drive budget management; work with cross-functional teams including content, brand partnerships, and legal for campaign approvals; develop test-and-learn plans to improve performance and spend efficiencies across channels; autonomous, proactive, and collaborative in a fast-paced international environment; located in Los Angeles office by the Grove.
Required Qualifications
- 8+ years experience in a marketing role or brand strategy role with a strong focus on digital marketing
- Bachelor’s degree required. Masters/MBA degree preferred
- Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
- Strategic self-starter with ability to navigate cross-functional teams
- Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
- A strong communicator with a can-do attitude
- Able to prioritize and multi-task under pressure in a fast-paced environment
- Fluent English; other languages beneficial
- Excellent Excel and PowerPoint skills
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