Brand Manager ZYN - Consumer Programs
$132,000–$165,000 year
Hybrid · Stamford, Connecticut, United States
Job Summary
Brand Manager for ZYN consumer programs at PMI, leading development, redesign, and optimization of consumer programs (including ZYN Rewards and Club 3|6) and assets, partnering with cross-functional teams to drive engagement, loyalty, and brand equity. Responsible for program strategy, journey mapping, budget management, analytics, and collaboration across Marketing, Digital, Trade Marketing, CE&A, Legal, and external partners; oversight of creative briefs, asset review, and production; and driving insights through market trends and consumer data.
Required Qualifications
- Bachelor's degree in Business or equivalent (MBA strongly preferred)
- 5+ years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods
- Experience working on consumer programs, CRM/loyalty platforms, or multi-brand initiatives
- Strong understanding of consumer engagement and loyalty programs
- Experience managing complex, cross-functional marketing initiatives
- Strong analytical and problem-solving skills
- Highly organized self-starter with ability to manage multiple workstreams
- Strong communication and presentation skills (Excel, PowerPoint)
- Authorized to work in the US without sponsorship now and in the future
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.