Brand Manager
HybridLondon, England, United Kingdom
Job Summary
Brand Manager responsible for brand management of a portfolio of brands; support ATL and BTL offline UK marketing activities, including high profile advertising (radio, print and outdoor) and celebrity brand ambassador campaigns to build brand awareness and drive sales; manage and deliver key campaigns and brand partnerships (3rd party licensed products, celebrity brand ambassadors, charity partnerships, offline BTL communications, sampling); engage internal teams on brand plans and cross-functional campaign requirements; manage contractual requirements and act as key contact with external stakeholders; support brand requirements for new product development and defining launch plans; develop and maintain brand assets and promotional materials compliant with industry regulations; assist in organizing internal and external marketing events and preparing brand presentations for sales and export stakeholders; maintain expenditure records to ensure campaigns stay within budget; ongoing brand performance monitoring (e.g., Circana data).
Required Qualifications
- Extensive years of brand management and marketing experience.
- Ideally have a FMCG branded background.
- Experience or interest in the area of healthcare and nutrition and managing a licence brand.
- Offline marketing experience.
- Excellent attention to detail and good consumer and technical writing skills.
- Ability to manage multiple projects and deadlines and comfortable working within a small team in a hands on, fast-paced environment.
- Excellent organisation skills with the ability to be flexible and embrace change.
- Benefits
- 24 days annual leave plus bank holidays
- Birthday day off.
- Bupa dental cover.
- Private medical insurance.
- 50% staff discount on all Vitabiotics products.
- Staff skills training.
- Health and wellbeing programme.
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