Brand Manager
HybridBucharest, București, Romania
Job Summary
Define brand strategy and orchestrate the annual marketing calendar for the CEE region, ensuring consistent messaging across all channels. Establish a communication link between the marketing department and cross-functional teams to enhance customer experience. Work closely with media, digital, influencer, and creative teams to develop projects and campaigns while analyzing competitors and industry best practices. Set the style, tone, and language of content by analyzing existing data and regional market opportunities. Proactively explore and utilize market opportunities for the benefit of the brand. Manage sponsorships and partnerships in the region and coordinate different parties for fast, business-focused output. No restrictions for travelling.
Required Qualifications
- Bachelor's or Master's Degree preferably in Engineering, Management, Economics, or other related departments
- Minimum 10+ years of experience in either FMCG, retail, e-commerce, or fashion sectors, preferably in an international setting
- Proven experience in team management
- Proven experience in sponsorships or partnerships in the region
- Data-driven, result-oriented, and an analytical thinker with a high sense of responsibility
- Strong communication skills
- Excellent written and verbal English
- Ability to multi-task, prioritize tasks, and coordinate different parties of the projects
- Great initiative taker with the ability to deliver fast, business-focused output of excellent quality
- No restrictions for travelling
Desired Qualifications
- Experience in sponsorships or partnerships in the region
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