Brand Manager Specialty Care - Rheumatology & Gastroenterology
On-siteBudapest, Budapest, Hungary
Job Summary
Lead specialty care brands in rheumatology and gastroenterology with end-to-end accountability for strategy and execution. Develop integrated brand plans, translate insights into positioning and campaigns, and deliver compliant omnichannel marketing across field, digital, and congress channels. Manage agency vendors, brand budgets, and forecasts while monitoring KPIs and ROI. Collaborate with Sales, Medical, Market Access, and Regulatory teams to ensure alignment and support field operations with approved materials. Conduct market research and competitive analysis to continuously optimize performance. Own brand direction within a multi-country matrix environment, ensuring all activities adhere to IQVIA SOPs and industry codes.
Required Qualifications
- Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
- Demonstrated experience leading individual brands within a broader portfolio
- Strong strategic thinking combined with hands-on execution capability
- Proven ability to work effectively in matrix and multi-stakeholder environments
- Strong analytical and commercial mindset
- Excellent communication and stakeholder-management skills
Desired Qualifications
- Experience in immunology, gastroenterology or dermatology
- Exposure to multi-country or regional brand roles
- Experience working with biologic and/or oral therapies
- Omnichannel marketing experience within a regulated environment
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