Brand Manager (Retail fashion/apparel experience)
On-siteDurban, KwaZulu-Natal, South Africa
Job Summary
Develop and execute integrated multi-channel marketing strategies across digital, print, and in-store environments to support business and brand objectives. Plan annual and seasonal marketing calendars while leading the execution of brand campaigns, activations, and collaborations. Conduct consumer research to strengthen positioning and collaborate with internal stakeholders including senior leadership, merchandising, and e-commerce teams. Prepare campaign briefs, negotiate supplier pricing, manage budgets, and coordinate print and in-store initiatives to ensure consistent brand execution. Monitor campaign performance and prepare reports with insights and recommendations. Partner with Visual Merchandising teams to enhance the customer experience.
Required Qualifications
- Grade 12 (Matric)
- Relevant tertiary qualification in Marketing, Brand Management, Communications, or a related field
- 3–5 years' experience in brand management, marketing coordination, or integrated marketing
- Proven experience supporting or managing multi-channel marketing campaigns across digital, print, and in-store environments
- Retail marketing experience
- Experience working with marketing agencies, suppliers, and cross-functional teams
- Experience coordinating marketing calendars and seasonal campaign rollouts
- Exposure to campaign planning, execution, reporting, and performance analysis
- Understanding of retail visual merchandising and in-store marketing execution
Desired Qualifications
- Digital marketing or brand strategy certifications
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