Brand Manager
$110,000–$120,000 year
On-siteBohemia, New York, United States
Job Summary
Manage the Fiber Well brand by driving strategic planning, executing marketing plans, and overseeing product launches from ideation to commercialization. Create pricing strategies with COGS, lead cross-functional coordination across operations and sales teams, and develop new items from artwork kickoff. Conduct monthly sales forecasting, inventory analysis, and trend analysis using POS and Nielsen data to ensure profitability and proper in-stock levels. Enforce brand guidelines across all marketing facets and oversee advertising, events, and public relations. This role blends brand strategy, operations, and analytics to drive growth and profitability for Piping Rock Health Products, a global vitamin and supplement manufacturer.
Required Qualifications
- Bachelor's degree or equivalent experience
- 5+ years in product/brand marketing
- experience in the CPG industry
- Ability to identify and interpret trends
- Analytical, strategic, and creative thinker
- Brand financial planning experience
- Proven experience in planning, delivering, and measuring direct marketing campaigns
- Advanced Microsoft Excel and PowerPoint skills
- Willing to travel to trade shows, sales meetings and/or retailer presentations
- successfully clear drug screening processes
Desired Qualifications
- experience in the CPG industry a plus
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