Brand Manager, PediaSure Performance & Delivery - Columbus, OH
$99,300–$198,700 year
On-siteColumbus, Ohio, United States
Job Summary
Lead retail marketing activities for the PediaSure brand, including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans. Develop and execute complex strategic business plans to achieve commercialization, profit margin, and business plan objectives while maximizing ROI on trade investments and shopper marketing. Direct business analysis to identify consumption drivers, growth opportunities, and market expansion potential, presenting sell-in stories for new items and brand programs to senior management. Collaborate with internal and external stakeholders across field sales, R&D, manufacturing, and executive management to drive objectives.
Required Qualifications
- 5-7 years of progressively responsible product management experience in either health care or Consumer packaged goods
- Financial and budget management experience and skills
- Demonstrated effective leadership competencies
- Demonstrated leadership and success in project management
- Proven ability to develop and execute complex strategic business plans
- Strong analytical skills including experience with financial models
- Strong communication and presentation skills
- Ability to collaborate with cross-functional teams to attain business objectives
- BA/BS Degree in Marketing
Desired Qualifications
- MBA strongly preferred due to the business complexity and P&L responsibility of the position
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