Brand Manager Opavia CZ & SK (f/m/x)
On-sitePrague, Prague, Czechia
Job Summary
Develop and execute the long-term brand strategy for Opavia in the Czech and Slovak markets, driving growth through campaigns across TV, digital, and in-store channels. Lead creative campaign development, packaging, and communication materials while managing product portfolio innovation to meet consumer needs. Monitor brand performance, market trends, and competitor activity to identify growth opportunities, then own the brand budget and track key indicators. Manage a Junior Brand Manager through coaching and performance management while collaborating with cross-functional teams to adapt strategies for local markets. Fluent English and native-level Czech or Slovak required.
Required Qualifications
- University degree
- At least 3 years of experience in Brand Management or 5 years in a relevant marketing role
- Proven experience building and growing brands, ideally local brands or global brands in a local market
- Experience developing brand strategies and delivering integrated marketing campaigns
- Strong project management and agency management skills
- Strategic mindset combined with creativity and a hands-on approach
- Excellent analytical, communication and stakeholder management skills
- Ability to prioritize, organize and drive multiple projects simultaneously
- Fluent English and native-level Czech or Slovak
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