Brand Manager – Netherlands & International Markets
On-siteAmsterdam, North Holland, The Netherlands
Job Summary
Develop and execute local brand plans and customer engagement programmes for the Netherlands, translating international strategies into impactful market-level initiatives. Lead patient pathway initiatives by partnering with stakeholders to create resources that address customer and patient needs while evaluating programme effectiveness. Act as the marketing lead for the Netherlands, localising campaigns and representing local market trends within international planning discussions. Conduct regular field visits to gain market insight, translate feedback into actionable recommendations, and ensure alignment between marketing and field teams. Collaborate with colleagues across multiple countries to share best practices and support regional launch activities. Own marketing initiatives within the Netherlands while influencing international programmes across European countries.
Required Qualifications
- Experience in pharmaceutical, biotechnology, healthcare or life sciences marketing
- Experience developing and executing customer engagement or brand initiatives
- Knowledge of the Dutch healthcare environment and healthcare stakeholder landscape
- Strong project and stakeholder management skills
- Experience working across cross-functional teams and multiple stakeholders
- Ability to translate complex information into practical customer-facing solutions
- Strong communication, influencing and relationship-building skills
- Comfortable working in both local and international environments
- 60% of the role will focus on the Netherlands market
- 40% supporting wider international marketing initiatives and cross-market collaboration
Desired Qualifications
- Experience supporting customer-facing teams or field-based organisations is highly desirable
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