Brand Manager
$75,000–$90,000 year
On-siteOrem, Utah, United States
Job Summary
Lead multi-channel marketing campaigns across email, social media, digital advertising, and trade shows to drive demand and support revenue growth for Broda's healthcare seating solutions. Collaborate cross-functionally to ensure on-brand messaging and strategic alignment while overseeing content creation for websites, brochures, and sales enablement materials. Serve as the primary point person for national accounts, conduct market research to identify promotional partnerships, and analyze campaign performance using analytics tools to present monthly results to executive leadership. Augment dealer and distributor sales through co-marketing initiatives and website audits.
Required Qualifications
- Bachelor's degree in Marketing, Business Management, or a related field
- At least four years of experience in brand management, content marketing, or a similar role
- Demonstrated success developing integrated, multi-channel campaigns that increase brand awareness, generate leads, and support business growth
- Excellent communication skills
- Ability to work independently and collaboratively
- Ability to stay organized
- Ability to manage multiple projects at once
Desired Qualifications
- Experience with B2B marketing
- Experience with dealer or distributor relationships
- Experience with medical devices
- Experience with the healthcare industry
- Strong knowledge of performance marketing
- Knowledge of advertising strategies
- Knowledge of sales enablement best practices
- Experience with Google Analytics
- Experience with HubSpot
- Experience with a similar CRM and marketing automation platform
- HubSpot certifications
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