Brand Manager
On-siteKalamazoo, Michigan, United States
Job Summary
Develop and execute a compelling programming strategy for the WIN 98.5 country music brand to connect with listeners, grow ratings, and strengthen the station's community position. Oversee on-air product while driving digital presence, social media, promotions, and events. Motivate talent, develop content, and hold teams accountable to deliver results for the audience, clients, and company. Requires strong knowledge of country music, ratings, and audience research, plus a valid Michigan Driver License. This leadership role supports Midwest Communications' mission to make WIN 98.5 a meaningful part of local lives through authentic storytelling and strategic brand development.
Required Qualifications
- previous experience in radio programming, preferably as a Brand Manager, Program Director, Assistant Program Director or similar leadership role
- strong knowledge of country music and the country radio audience
- ability to develop and execute a successful radio brand
- strong understanding of ratings, audience research, and programming strategy
- strong connection to the local community and a desire to make WIN 98.5 a meaningful part of listeners' lives
- valid Michigan Driver License
- acceptable Motor Vehicle Record Check
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