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Brand Manager, Marketing
$150,000–$200,000 year
On-site · Hatsudai, Tokyo, Japan
Job Summary
The Brand Manager will support the Brand Director in executing brand value propositions and aligning Manulife Japan’s marketing strategies with global branding efforts. Responsibilities include implementing visual identity, managing vendor relationships, promoting internal brand engagement, and ensuring brand consistency across all channels. The role requires at least 10 years of brand marketing experience, excellent Japanese writing skills, and a proven ability to manage integrated marketing campaigns.
Required Qualifications
- Bachelor's degree
- At least 10+ years of experience in brand marketing
- Proven track record in managing vendor relationships and executing integrated marketing campaigns
- Knowledge in both traditional and digital channels
- Ability to track and articulate the return on investment of branding activities
- Proven experience in executing brand strategies in alignment with global brand governance
- Excellent writing skills in Japanese
Desired Qualifications
- Fluency in English
- Experience with purpose-led or value-based brand storytelling
- Ability to work effectively within a matrix organization
- Strong organizational and prioritization skills
- Capability to manage ambiguity and change
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