辉瑞制药-Brand Manager/Marketing Manager - Metabolism-广阔市场

Develop and execute annual brand plans and tactical programs for Pfizer's metabolic disease portfolio, translating strategies into impactful customer-facing activities. Drive key marketing initiatives including congresses, speaker programs, and promotional launches while monitoring business performance to recommend optimizations. Build disease awareness through scientific engagement programs targeting endocrinologists and collect customer insights to inform actionable business recommendations. Coordinate cross-functional activities with Sales, Medical, and Regional Marketing teams to ensure alignment between strategy and field execution. Analyze market trends, competitive dynamics, and campaign ROI to support forecasting and business-planning processes, accelerating brand growth across broad markets.