Brand Manager
$69,000–$137,000 year
On-sitePort, Oklahoma, United States
Job Summary
Own the long-term category strategy for the nail portfolio, aligning brand objectives with retail priorities and market trends. Monitor competitive launches, pricing, and campaign activity to ensure differentiation, while tracking beauty, fashion, and nail trends to feed actionable insights into planning cycles. Drive end-to-end product development from concept to launch, managing timelines and cross-functional alignment across R&D, packaging, sourcing, and design. Plan and execute paid digital campaigns, defining targeting and creative briefs, then optimize content and spend using real-time analytics. Lead consumer insight synthesis in collaboration with eCommerce, Retail, and Social teams. Requires 6–10 years of experience in brand management or category strategy, fluency in social-first marketing and influencer-driven brand building, and Korean language proficiency.
Required Qualifications
- 6–10 years of progressive experience in brand management, product marketing, or category strategy
- Proven track record developing and executing go-to-market strategies across multiple retail channels and digital platforms
- Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management
- Exceptional cross-functional collaboration and communication skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Direct experience in the fashion, or beauty category
- MBA or advanced degree in Business, Marketing, or a related field
- Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics
- Background in digital programs, influencer campaign planning, or creator partnerships
- Experience with e-commerce content strategy, PDP optimization, or DTC brand building
- Korean language proficiency (required for internal alignment)
- Bachelor of Arts (B.A)
- Experience Range IV: 8 - 13 years of relevant experience or industry exposure in a related field
- Brand Building
- Brand Strategy
- Consumer Research
Desired Qualifications
- Preferred
- Direct experience in the fashion, or beauty category
- MBA or advanced degree in Business, Marketing, or a related field
- Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics
- Background in digital programs, influencer campaign planning, or creator partnerships
- Experience with e-commerce content strategy, PDP optimization, or DTC brand building
- Korean language proficiency (required for internal alignment)
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