Brand Manager
$75,000–$95,000 year
On-siteSanta Monica, California, United States
Santa Monica, California, United StatesOn-siteFull Time$75,000–$95,000 yearMedium
Full TimeMedium
Job Summary
Develop product and marketing strategies for new and existing items across Action Play and Collectibles categories, overseeing implementation including consumer targeting, packaging, and cost targets. Deliver integrated marketing and communications strategies while collaborating with Sales to enable commercial objectives through appropriate tools and presentations. Conduct continuous analysis of the competitive environment and consumer trends to drive profitability for internal IP and external licensed brands. Manage global line plan development and advertising/promotional recommendations.
Required Qualifications
- 3-5 years of experience within a consumer products marketing organization
- BA in marketing or related field
- Resourceful; able to self-start and get things accomplished with minimal oversight
- Work effectively within a team environment
- Ability to work in a fast-paced environment and prioritize workload
- Highly organized and able to multitask
- Excellent written and oral communication skills
- Have a positive 'can do' attitude
- Proven track record of success in marketing roles
Desired Qualifications
- MA
- Ideally, have experience in the toy or sporting goods industry
- Ideally, have experience in an industry that markets to retailers such as Target, Wal-Mart, and Amazon
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