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IJW WhiskeyPosted 1 month ago

Brand Manager

On-siteBeverly Hills, California, United States

Full TimeSmall

Job Summary

Implement brand strategies and roadmaps aligned with business objectives, managing agency partnerships and creative campaigns across digital, social, and in-store channels. Ensure packaging meets product goals, collaborate with Finance to set COGS, and execute go-to-market plans for new launches. Conduct market research to identify trends and consumer preferences, monitor performance metrics, and optimize brand awareness and loyalty. Work closely with internal teams including sales, product development, and legal to drive growth across domestic and international markets.

Required Qualifications

  • 5+ years of experience in brand management within the spirits industry
  • Proven experience developing and executing brand strategies and marketing campaigns
  • Strong understanding of consumer behavior, market trends, and brand positioning
  • Experience with digital marketing, social media, and e-commerce strategies
  • Excellent project management skills, with the ability to manage multiple priorities and meet deadlines
  • Strong communication and presentation skills, with the ability to work collaboratively across departments
  • Bachelor's degree in marketing, Business, or a related field

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