Brand Manager II (Breathe Right)
$150,000–$170,000 year
HybridTarrytown, New York, United States
Job Summary
Develop and execute comprehensive brand plans for Anbesol® and Heritage brands, leading advertising, promotions, PR, and research to achieve business targets. Manage day-to-day logistics of brand programs including consumer promotions, while owning timeline management, budget, and program analysis. Partner with sales, demand planning, and vendors to generate accurate volume forecasts and deliver results for the brand level P&L. Lead relationships with external agencies across creative, media, and ecommerce, and drive disproportionate ecommerce growth through website updates. Collaborate with Regulatory, Legal, Medical, and Supply Chain teams to ensure compliant execution, and partner with the sales organization using category management best practices. Own consumption-based data analysis to identify market trends, unmet needs, and opportunities for profitable product innovations. Work in a fast-paced, entrepreneurial environment with 5% travel, reporting to Prestige Consumer Healthcare.
Required Qualifications
- Bachelor's degree or MBA in Marketing, or equivalent work experience
- Minimum 7 years of related work experience
- Strategic Leadership - ability to drive both short and long-term brand growth and profitability
- Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans
- Ecommerce – ability to understand and execute strong ecommerce growth initiatives. Fluent in ecommerce best practices
- Intellectual curiosity – interest in and desire to continuously learn. Seeks out new information independently, and leverages to solve business challenges
- Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them
- Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors
- Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results
- Familiarity with Company sales and merchandising standards, policies and procedures, and competitive position. Knowledge of the industry
- Strong interpersonal and public relations skills. Excellent sales abilities. Good organizational and problem-solving skills
- Excellent supervisory and leadership abilities
- Travel: 5% ability to travel via car, plane, rail
- Applicants must be authorized to work for ANY employer in the U.S.
- All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri)
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