Brand Manager
On-siteCarmel, Indiana, United States
Job Summary
Lead brand strategy, annual planning, and execution for assigned sweetener, nutrition, coffee, and ready-to-drink categories. Develop consumer-led marketing, positioning, innovation, packaging, and activation strategies while partnering with Sales to create customer strategies and selling stories. Synthesize consumer, customer, category, and competitive insights to identify growth opportunities and present directly to customers as a strategic partner. Collaborate cross-functionally with Insights, Innovation, Finance, and external agencies to launch go-to-market initiatives and monitor business performance against financial objectives. This role reports to the Senior Brand Strategy Manager and is based at Heartland Food Products Group's Carmel, Indiana headquarters.
Required Qualifications
- Minimum bachelor's degree
- 5 years of brand strategy experience within consumer food products
- Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories
- Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers
- Strong understanding of consumer-packaged goods, category management, and brand-building principles
- Ability to synthesize data and insights into clear, actionable growth strategies
- Excellent communication, presentation, collaboration, and leadership skills
- This role is 100% in office at our Carmel, Indiana Corporate headquarters
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