Brand Manager - Hamburg
On-siteHamburg, Hamburg, Germany
Hamburg, Hamburg, GermanyOn-siteFull TimeSenior Level
Full TimeSenior Level
Job Summary
Drive brand strategy development and independently manage marketing projects within defined strategic guidelines. Identify growth drivers through market, competitor, and consumer analyses, then plan and execute integrated digital campaigns while ensuring brand compliance across all channels. Lead product launches and relaunches, manage portfolio maintenance with R&D and Procurement, and monitor category KPIs. Requires 4–6 years of FMCG brand management experience, fluency in German and English, and proficiency with Nielsen or GfK analytics. Based in Hamburg for a global food company operating in over 50 countries.
Required Qualifications
- Completed degree
- Approximately 4–6 years of experience in brand management
- Experience in the FMCG / food industry
- Proven experience in implementing brand strategies and developing marketing campaigns
- Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI)
- Ability to manage and optimize campaigns in a performance-driven way
- Strong analytical background (e.g., Nielsen, GfK, and ideally digital analytics tools)
- Strong entrepreneurial mindset
- Solid numerical understanding
- Experience in project management
- Cross-functional collaboration experience
- Excellent communication skills
- Strong stakeholder management capabilities
- Fluent in German
- Fluent in English
Desired Qualifications
- Degree with a focus on Marketing
- Degree with a focus on Business Administration
- Experience in the food industry
- Experience with Nielsen
- Experience with GfK
- Experience with digital analytics tools
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