Brand Manager -F&B | Saudi Arabia
On-siteRiyadh, Riyadh Region, Saudi Arabia
Job Summary
Build and refine a strong brand identity that reflects the company's values and market positioning. Conduct market research and competitor analysis to identify trends, customer preferences, and new growth opportunities. Plan, execute, and optimize integrated marketing campaigns across digital, retail, and wholesale platforms. Analyze campaign performance to ensure high impact and strong return on investment. Manage partnerships with external agencies and vendors to enhance brand visibility. Oversee all creative output, ensuring alignment with the brand's visual identity and strategic direction. Develop compelling content and messaging tailored to different customer segments and channels. Ensure consistency of brand representation across digital assets, in-store materials, and promotional campaigns.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum 5–7 years of experience in brand management or marketing
- experience in the F&B, retail, or consumer goods sectors
- Strong experience in multi-channel brand building, digital marketing, and campaign management
- Proven ability to manage creative teams, agencies, and cross-functional projects
- Excellent analytical skills
- proficiency in marketing tools, digital analytics, and customer insights
- Strong communication, leadership, and project management capabilities
Desired Qualifications
- additional certifications
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