Brand Manager- CNS & Gastro
On-site · Johannesburg, Gauteng, South Africa
Job Summary
Brand Manager for CNS & Gastro to drive sales growth and elevate Dr Reddy’s brand image in country markets. Responsibilities include developing and implementing short- and long-term brand strategies, managing budgets and P&L, creating omni-channel promotion plans, collaborating with KOLs, coordinating with creative agencies, ensuring regulatory compliance (Marketing Code and Act 101), and delivering data-driven marketing campaigns across digital channels to improve market share and brand performance. Also responsible for engaging with KOLs, preparing business cases, monitoring KPIs, planning multi-channel promotions, and guiding cross-functional teams to achieve growth.
Required Qualifications
- Degree in Marketing/Science/Finance/Business Administration
- 2+ years in Brand Management (BM) role with CNS & Gastro experience
- Knowledge of Marketing Code and Act 101 with regards to advertising of medicines
- Ability to lead cross-functional projects
- Leadership skills and team worker
- Analytical, presentation and negotiation skills
- Understanding digital marketing KPIs (clicks, impressions, views)
- Understanding of therapy, market and competitors for differentiated brand communication
- Experience in launching an originator drug (not mandatory)
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