Brand Manager, Artisan Spirits
$100,000–$135,000 year
On-siteLake Bluff, Illinois, United States
Job Summary
Conduct thorough brand and market data analysis to develop accurate volume forecasts and comprehensive annual brand plans. Synthesize current performance and market conditions to identify growth opportunities and risks, while managing the brand P&L to ensure profitability. Lead the development of creative positioning, trade training materials, and advertising strategies in partnership with sales, finance, and internal cross-functional teams. Maintain primary day-to-day contact with suppliers, negotiate annual commitments, and manage A&P budgets to ensure alignment with financial goals. Execute 15-20% travel for market work and events while collaborating with agency partners to drive sustainable profit for the spirits portfolio.
Required Qualifications
- 5-7 years of alcoholic beverage marketing/luxury branding experience
- Undergraduate in marketing or business
- Solid Brand/ Consumer Package Goods Marketing (CPG) Experience
- Experience with building strategic brand plans
- Strong Financial acumen
- 15-20% travel
Desired Qualifications
- Spirits experience
- MBA/ Graduate degree
- Experience creating consumer facing, creative point of sale/merchandising materials
- Track record of strong execution
- Successful candidate will be a very motivated self-starter
- A passion for and desire to be immersed in the beverage alcohol business
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