Brand Manager
HybridBucharest, București, Romania
Job Summary
Lead comprehension of patient experience insights across the Brand and In Field Team to develop the Patient Journey and focus the Brand Team on patient-centric strategies including CLM engagement. Collaborate with cross-stakeholder groups to synthesize insights, identify target segments, determine brand positioning, and drive Close Loop Marketing engagement. Secure viewpoints to develop a robust Patient Journey, propose strategic objectives, and challenge Brand Team strategies to ensure patient-centricity. Guide design and implementation of marketing activities, including innovative tactics and multi-channel initiatives, while ensuring all deliverables align with branding and the Brand Story. Lead development of marketing inputs for the Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan, and coordinate the Long Range Plan. Manage budget, brand P&L, forecast, and monitor KPIs to achieve brand objectives.
Required Qualifications
- Bachelor's degree or equivalent
- Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- English language proficiency verbally and in writing (for all non-English speaking countries)
Desired Qualifications
- Hemato-Oncology experience – strong advantage
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