Brand Manager
HybridShanghai, Shanghai, China
Job Summary
Conduct joint field calls to analyze customer needs, market trends, and competitive information. Create and develop targeted marketing words, programs, and tools aligned with business goals. Lead brand strategies for assigned products, determine pricing and positioning, and direct promotion initiatives to increase market share. Prepare realistic objectives, strategies, tactics plans, and business forecasts. Monitor and control marketing expenses monthly, modify allocations by region, and manage financial planning for product launches. Build and maintain professional relationships with key opinion leaders and develop national expert networks. Coordinate cross-functional alignment with medical teams and sales functions to execute evidence-based messages and training programs.
Required Qualifications
- Bachelor's degree or equivalent
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- English language proficiency verbally and in writing (for all non-English speaking countries)
- US & Puerto Rico only
Desired Qualifications
- Marketing track record of success within FMCG, Media and/or Digital/IT industry
- Field track record of success within biotech/pharmaceutical or any other industry
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