Brand Manager (61186)

Develop and execute omnichannel marketing initiatives that strengthen brands and drive awareness, trial, conversion, and repeat purchase across the consumer journey. Manage agency and external partners across social media, PR, influencers, ecommerce, and creative to ensure projects stay on strategy, on budget, and on time. Partner closely with Sales to develop compelling retailer presentations, category reviews, selling stories, and customer-specific marketing programs grounded in consumer insights and syndicated data. Lead shopper marketing and retail activation efforts, developing programs that connect national marketing with retailer-specific opportunities and deliver measurable business results. Identify and cultivate influencer, brand, retailer, and community partnerships that expand brand reach. Support innovation commercialization, helping translate new products into successful launches through positioning, messaging, retail activation, ecommerce, sampling, and marketing support. Lead creative projects from concept through execution, developing thoughtful creative briefs and ensuring every deliverable reflects brand standards. Monitor marketing, shopper marketing, and ecommerce performance using consumer insights and campaign analytics to optimize future investments. Collaborate cross-functionally with Sales, Innovation, Operations, and Leadership to identify opportunities, solve business challenges, and bring new ideas to market.