Brand Management Executive (Food Services/HoReCa)

Manage the overall business and brand strategy for designated Food Services and HoReCa brands, ensuring all marketing activities align with global policies and unique value propositions. Develop and execute annual, mid-term, and long-term marketing plans while monitoring brand perception through fieldwork and customer feedback. Lead new product development from concept and recipe prototyping to launch, including packaging design and profitability analysis. Oversee existing product improvements to enhance competitive edge, optimize costs, and increase sales take-off through ATL and BTL initiatives. Manage POP and premium inventory across warehouse and store locations. Direct subordinate brand executives through on-the-job training and annual evaluations.