Brand Lead - Premium & Luxury - 3 Month FTC
On-siteLondon, England, United Kingdom
Job Summary
Develop and implement a clear brand strategy aligned with business objectives and commercial performance goals for the premium and luxury division, specifically FLANNELS and FRASERS. Own the role of brand within the marketing funnel, driving growth and measurable impact on awareness, consideration, and conversion. Work closely with creative and content teams to define brand guidelines, ensuring consistency across all channels, while monitoring brand performance and perception to make data-informed decisions. Lead the planning and execution of brand campaigns, including seasonal activations, shoots, and stunts, collaborating with internal teams and external agencies to deliver high-impact initiatives. Guide creative briefs and drive strategic partnerships that align with the Sports Direct brand to generate industry talkability. Report on campaign effectiveness across both brand and performance KPIs, continuously optimising strategy based on insights. This 3-month fixed-term role reports into the Head of Content Marketing.
Required Qualifications
- Proven experience in brand management, ideally within retail or luxury fashion
- Strong understanding of omnichannel marketing and digital platforms
- Excellent stakeholder management skills
- Analytical mind with the ability to interpret data and insights
- Creative thinker with a strong eye for brand and design
- Experience managing agencies and internal teams to deliver integrated brand campaigns
Desired Qualifications
- Experience defining and delivering brand positioning in a competitive market
- A deep understanding of the role of brand throughout the broader marketing funnel, linking awareness and cultural relevance through to measurable commercial results
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