Brand lead
HybridStockholm, Stockholm, Sweden
Stockholm, Stockholm, SwedenHybridFull TimeSenior Level
Full TimeSenior Level
Job Summary
Develop and drive an integrated brand strategy to strengthen positioning and long-term equity across Swedish, German, and French markets. Own the brand identity, visual design, and creative development from ideation through execution, ensuring consistency while adapting for local relevance. Build a centralized brand framework and guidelines for local teams, then collaborate with Growth, CRM, and Analytics to align initiatives with commercial objectives. Monitor performance KPIs to adjust strategies pragmatically and experiment with new channels to drive impact in a high-growth environment.
Required Qualifications
- 7+ years of experience in B2C brand-building marketing
- Proven experience building, evolving or re-positioning a brand
- Proven experience in developing and growing a brand community
- Experience working with lean teams and external partners
- Expertise in shaping and executing brand strategies that drive customer engagement and long-term growth
- Proven ability to build and scale centralised brand systems while enabling effective local execution
- In-depth understanding of market research, trend analysis and customer insights
- Strong project management and prioritisation skills
- Excellent communication skills
- Full professional proficiency in English
Desired Qualifications
- ideally within high-growth scale-ups or entrepreneurial environments
- ideally across multiple European markets
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