Brand Lead — Marketing & Communications
HybridJakarta, Jakarta, Indonesia
Job Summary
Lead end-to-end brand strategy and execution for Manulife Indonesia, defining positioning, messaging pillars, and value propositions across Agency, Bancassurance, and Syariah segments. Oversee integrated brand campaigns and content ecosystems while acting as the guardian of brand standards, tone of voice, and POJK regulatory compliance. Drive consumer insights and brand analytics to inform strategy, partnering closely with GTM, Product, and Distribution teams to ensure alignment across all product launches. Establish Brand as a center of excellence, lead a high-performing Brand team, and foster internal advocacy. Manage large-scale campaigns across paid, owned, and earned channels to support business priorities and maintain a consistent, customer-centric presence.
Required Qualifications
- Bachelor's degree
- 7–10 years of experience in Brand Marketing, Integrated Marketing, or Communications
- insurance/financial services experience
- Proven track record in leading large-scale brand campaigns and content ecosystems
- Strong understanding of paid, owned, and earned media integration
- Experience working across Agency and Bancassurance channels
- Strong stakeholder management and cross-functional collaboration skills
- Deep understanding of brand building + commercial impact balance
Desired Qualifications
- Experience managing sponsorships, partnerships, and community marketing initiatives
- Familiarity with Indonesia regulatory environment (POJK)
- Strong Bahasa Indonesia copywriting and storytelling capability
- Exposure to data-driven marketing and customer segmentation frameworks
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