Brand & Integrated Campaign Manager
Hybrid · Brea, California, United States
Job Summary
Brand & Integrated Campaign Manager responsible for owning the global brand voice, narrative architecture, and unified campaign architecture across regions, channels, and product categories. Develop and maintain the brand book and messaging framework; lead global integrated campaigns that span verticals and reach general-market audiences; drive ongoing brand presence with merchant-grade ROI; partner with Sales, the CRO, Product Management, Channel Marketing, Digital, and regional teams to translate commercial priorities into integrated marketing air cover; build and operate the global content engine and activation kits; convene Vertical Marketing Managers and regional leads around shared global moments while preserving regional autonomy; manage external creative, content, media, and agency partners; define and measure brand health and campaign outcomes; collaborate with Digital Marketing and Social Media for amplification; adept at cross-functional leadership and delivering scalable brand storytelling across LatAm, EMEA, APAC, and North America.
Required Qualifications
- BA in Marketing, Communications, Business Administration, or related field; MBA or equivalent commercial experience preferred
- 7+ years of progressive experience in brand marketing, integrated marketing, or global campaign management, ideally within a global technology, consumer electronics, or B2B/B2C hardware business
- Experience leveraging AI tools (e.g., Claude, Gemini, Copilot) to enhance productivity and streamline workflows
- Demonstrated track record of building and scaling global integrated campaigns from strategy through creative development, execution, and measurement
- Strong commercial instincts and a merchant mentality — comfortable in Sales and CRO conversations; fluent in product, category, pricing, and margin dynamics
- Proven ability to lead and align cross-functional, matrixed teams without direct authority — particularly across vertical marketing, channel marketing, digital, product, and regional organizations
- Excellence in creative direction, brand storytelling, and content systems thinking; able to define a voice and operationalize it at scale across regions and channels
- Experience building and managing global-to-regional content frameworks and activation kits across multiple regions (e.g., LatAm, EMEA, APAC, North America)
- Data fluency — comfortable defining and reporting on brand and campaign measurement frameworks (awareness, share-of-voice, campaign reach, lift, attribution to revenue)
- Excellent written and verbal communication and stakeholder management skills; able to convene senior partners around a single, shared brand frame
- Comfortable with ambiguity and thrives in a fast-paced, entrepreneurial environment
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