Brand Experience Manager
On-siteMatthews, North Carolina, United States
Job Summary
Lead strategic planning and execution of brand experiences, activations, and community initiatives from concept to post-event analysis. Supervise planning across company-wide events and special projects while managing six-figure budgets with a focus on cost efficiency. Collaborate cross-functionally with leadership, creative, marketing, and retail teams to ensure cohesive delivery, and cultivate relationships with external brand partners and vendors. Leverage market intelligence and AI-driven insights to develop tailored experiences and streamline workflows using project management tools like ClickUp and Asana. Provide actionable impact reporting through defined KPIs and culturally relevant storytelling. Requires 3-5 years of experiential marketing experience, frequent travel (4-5 times monthly), and proficiency in Adobe Creative Suite.
Required Qualifications
- 3-5+ years of relevant experience in experiential marketing or event production
- Proven success working within and across teams on complex, multi-market initiatives
- Strong written and verbal communication skills
- Confident presenting to stakeholders at all levels
- Ability to see the bigger picture while managing tactical details
- Deep understanding of cultural relevance, audience engagement, and tailoring experiences for diverse communities
- Experience building and managing six-figure budgets across multiple initiatives with a focus on efficiency
- Proficiency in project management platforms, event management software, and Microsoft Office/Google Workspace
- Flexibility and willingness to travel frequently (generally 4–5 times per month by car or plane) to support events and activations
Desired Qualifications
- Experience in a brand, retail, or agency environment
- Adobe Creative Suite
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