Brand Experience Designer

Own the digital expression of Action's brand. Translate the brand book into concrete, usable digital guidelines, typography on screen, color in interfaces, imagery, iconography, motion, and tone-of-voice in microcopy, maintaining a version-controlled living design system. Simplify the current brand UI kit into a modular system with brand tokens and flexible components for cross-team innovation, while ensuring cohesive brand expression across Ecommerce, Loyalty, Promo and Employer Branding. Collaborate with UX Designers, Service Designers, Business Product Owners, Brand/Marketing teams, Tech and external agencies to deliver brand-driven expressions for landing pages, campaign assets, app onboarding and key moments in the customer journey. Enabling other designers, contributing to the design guild, and aligning brand principles with product and user experience across propositions. Experience translating brand books into digital guidelines and components; ability to operate across brand strategy, UX, and development; comfortable working in a cross-functional, omnichannel retail environment.