Brand Engagement Advisor - Hybrid
$120,000–$120,000 year
HybridNorfolk, Virginia, United States
Job Summary
Develop and manage brand engagement campaigns to build community support and enhance Sentara's reputation across national, statewide, regional, and local levels. Implement strategic internal communications and marketing plans while providing support for system-wide initiatives, executives, and service lines. Proactively manage emerging issues and lead crisis and disaster communications efforts. Collaborate with cross-functional teams and organizational leaders to execute projects from conception to completion, adapting quickly to customer and market changes. May travel to other Sentara facilities in the Hampton Roads area on occasion. This role requires a Bachelor's degree in communications or journalism, six years of experience in public relations or corporate communications, and strong digital marketing and crisis management skills.
Required Qualifications
- Bachelor's degree in communications, journalism, or related field
- Six years of experience in public relations, corporate communications, or integrated marketing communications
- Strong written and verbal communication skills
- Experience in high technology marketing and digital marketing
- Strong knowledge of incident, issues and crisis communications management in both traditional and social media spaces
- Must be able to travel to other Sentara facilities in the Hampton Roads area on occasion
Desired Qualifications
- Master's Degree
- Knowledge of health care delivery
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