Brand Director & Head of PR & Communications - NA
$131,000–$218,000 year
On-siteSecaucus, New Jersey, United States
Job Summary
Brand Director & Head of PR & Communications – NA for Carrera, Polaroid, and Under Armour in North America. Lead the brand strategy, marketing, and business development of multiple brands while directing the Communication and Public Relations strategy across the NA brand portfolio — driving brand equity, consumer demand, and sustainable, profitable growth in coherence with Global HQ teams and licensors. Defines and executes the NA brand strategy, positioning, and annual marketing plans; drives go-to-market calendars, product launches, collections, and 360° activations; translates consumer and market insights into actionable recommendations; manages the NA A&P/marketing budget; acts as the primary NA point of contact with licensors; provides, develops, and monitors NA PR plans; coordinates external media agencies; oversees editing of institutional communications and press materials; monitors PR projects with reporting, evaluates risks, and works with Legal on external collaborations; contributes to budget planning and ensures ROI across campaigns.
Required Qualifications
- Proven brand management and marketing leadership, ideally in eyewear, fashion, consumer, or licensed-brand environments.
- Strong command of PR & Communication channels, marketing KPIs, and marketing/communication tools.
- Commercial and P&L acumen; ability to translate strategy into measurable business results.
- Experience managing external agencies and licensor/Fashion House relationships.
- People leadership and cross-functional collaboration skills.
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