Brand Director
$159,000–$187,000 year
On-siteLos Angeles, California, United States
Los Angeles, California, United StatesOn-siteFull Time$159,000–$187,000 yearSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Own brand strategy and positioning across the portfolio, ensuring consistent messaging across web, product, sales, and PR. Build and steward the brand system including voice, visual identity, and guidelines that scale as we grow. Lead end-to-end brand campaigns for SMB operators and enterprise buyers, while partnering with Product Marketing and Growth to align brand and demand. Develop measurement frameworks connecting brand influence to pipeline and hire, mentor, and manage a creative team. Analyze market trends and sentiment to inform strategic decisions.
Required Qualifications
- 10+ years in brand marketing
- significant experience leading brand at a high-growth company
- A proven track record driving brand from strategy through execution
- Experience owning a brand positioning and messaging framework
- keeping it consistent across many touchpoints and audiences
- Strong creative judgment paired with commercial discipline
- Excellence in storytelling
- A background building and managing creative teams and agency relationships
- Strong analytical capability for measuring brand health, sentiment, and perception
- connecting it to the business
- Comfort in a fast-moving environment
- multiple business units
- shifting priorities
- This role is based in our Los Angeles office
- Atoms is a company driven by invention and continuous change
- we are constantly reimagining our industries
- building new products
- refining how we operate
- all of our office-based teams work onsite
- five days a week
Desired Qualifications
- Have marketed to CEOs of large companies
- Have experience marketing products to SMBs, restaurant operators, or independent merchants
- Have built a brand or creative function from the ground up
- Have led brand across a multi-product or portfolio (multi-brand house) environment
- including brand architecture work
- Have partnered closely with product and growth teams
- so brand and demand reinforce each other
- Have run a rebrand or launched a new brand system end to end
- Have built brand operations
- guidelines, design systems, and asset libraries
- that scale creative output on a lean team
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