Brand Director
$170,000–$200,000 year
On-siteSan Francisco, California, United States
Job Summary
Own brand strategy and positioning across the portfolio, ensuring consistent, differentiated communication across web, product, sales, and PR. Build and steward the brand system including voice, visual identity, and guidelines that keep every surface coherent as the company scales. Lead brand campaigns end to end to build awareness with SMB restaurant operators and enterprise buyers, while designing reputation strategies to establish Atoms as a trusted name in restaurant technology. Partner with Product Marketing and Growth teams to ensure brand and demand reinforce each other, and manage creative resourcing including in-house teams and external agencies. Define success metrics for brand influence and analyze market trends to inform strategic decisions. Hire, manage, and mentor a team of brand professionals as the function grows. This role is based in San Francisco and New York with onsite, five-day workweeks.
Required Qualifications
- 10+ years in brand marketing
- significant experience leading brand at a high-growth company
- A proven track record driving brand from strategy through execution
- Experience owning a brand positioning and messaging framework
- keeping it consistent across many touchpoints and audiences
- Strong creative judgment paired with commercial discipline
- Excellence in storytelling
- A background building and managing creative teams and agency relationships
- Strong analytical capability for measuring brand health, sentiment, and perception
- connecting it to the business
- Comfort in a fast-moving environment
- multiple business units
- shifting priorities
- This role is based in our San Francisco and New York office
- Atoms is a company driven by invention and continuous change
- we are constantly reimagining our industries
- building new products
- refining how we operate
- all of our office-based teams work onsite
- five days a week
Desired Qualifications
- Have marketed to CEOs of large companies
- Have experience marketing products to SMBs, restaurant operators, or independent merchants
- Have built a brand or creative function from the ground up
- Have led brand across a multi-product or portfolio (multi-brand house) environment
- including brand architecture work
- Have partnered closely with product and growth teams
- so brand and demand reinforce each other
- Have run a rebrand or launched a new brand system end to end
- Have built brand operations
- guidelines, design systems, and asset libraries
- that scale creative output on a lean team
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