Brand Director
$159,000–$187,000 year
On-siteLos Angeles, California, United States
Job Summary
Own brand strategy and positioning across the Atoms portfolio, ensuring consistent messaging for restaurant operators and enterprise buyers. Build and steward the brand system including voice, visual identity, and guidelines that scale as we launch products like Otter, CK, and Picnic. Lead end-to-end brand campaigns, design reputation strategies, and partner with Product Marketing and Growth to align brand and demand. Manage creative resourcing and develop asset libraries to enable a lean team, while hiring and mentoring brand professionals. Analyze market trends and sentiment to inform decisions, establishing metrics that connect brand influence to pipeline growth.
Required Qualifications
- 10+ years in brand marketing
- significant experience leading brand at a high-growth company
- A proven track record driving brand from strategy through execution
- Experience owning a brand positioning and messaging framework
- Strong creative judgment paired with commercial discipline
- Excellence in storytelling
- A background building and managing creative teams and agency relationships
- Strong analytical capability for measuring brand health, sentiment, and perception
- Comfort in a fast-moving environment with multiple business units and shifting priorities
- This role is based in our Los Angeles office
- all of our office-based teams work onsite
- five days a week
Desired Qualifications
- Have marketed to CEOs of large companies
- Have experience marketing products to SMBs, restaurant operators, or independent merchants
- Have built a brand or creative function from the ground up
- Have led brand across a multi-product or portfolio (multi-brand house) environment
- Have partnered closely with product and growth teams so brand and demand reinforce each other
- Have run a rebrand or launched a new brand system end to end
- Have built brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team
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