Brand CRM Analyst - Internship

Conduct data analysis and define data collection processes for luxury brands from an omnichannel perspective. Analyze and profile consumer interaction and purchasing behavior using statistical methodologies while reviewing data to guarantee its quality. Verify data governance and usability across different channels, utilizing standard metrics to measure engagement, acquisition, and retention. Independently manage CRM projects, reporting progress and critical issues to the CRM Director, and supervise assigned projects through post-go-live phases. Requires a Bachelor or Master's degree in Statistics or Economics, with proficiency in Excel/Google Sheets and Tableau.