Brand Creative Director
RemoteUnited States
Job Summary
Own and evolve the complete brand identity system across 100+ SKUs, enforcing design standards, voice guidelines, and editorial review from TikTok ads to retail shelf presence. Act as internal owner of the rebrand, managing agency relationships and driving decisions to the Expo West March 2027 debut while carrying the new identity through packaging, website, and listing creative. Lead the in-house creative team by coaching, reviewing, and elevating work to world-class standards, ensuring brand consistency lives in scalable systems rather than individual execution. Translate complex science into credible consumer messaging while maintaining regulatory compliance across all customer-facing channels.
Required Qualifications
- Brand design / creative leadership, with directing other creatives
- CPG background — supplements, wellness, beauty, or food — with work that lives on both digital shelves and physical ones
- Has built or rebuilt a brand identity at scale, ideally through a rebrand, packaging system overhaul, or retail launch
- Portfolio demonstrates brand systems, packaging, and standards a team actually executed against — not just beautiful one-off work
- Proven people developer: real stories of taking designers whose work wasn't good enough and getting them to world-class
- Player-coach who stays hands-on: at our velocity, the bar-setter still ships
Desired Qualifications
- Supplement or regulated-category experience; comfortable working within FDA/FTC claims constraints
- Retail packaging experience with national grocery or mass retailers
- Experience managing external brand or creative agencies through a major engagement
- Modern tooling fluency — high-level Figma plus genuine comfort directing AI image/video pipelines
- Conversion / CRO literacy as supporting context for digital surfaces
- US-based preferred
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