Brand & Comm Strategy Specialist
On-siteMumbai, Maharashtra, India
Mumbai, Maharashtra, IndiaOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Deliver marketing strategy and plans by conducting customer insights, needs analysis, and market opportunity assessments. Build audience growth and data strategies to engage consumers with the right message at the right time. Manage budgets and optimize spend aligned with customer calendars and performance outcomes. Lead direct reports to drive team engagement and execute programs of work. Challenge agency partners to enhance capability and forecast future activity. Iterate plans based on campaign performance and ongoing monitoring of customer feedback.
Required Qualifications
- Marketing Operations - Customer Insight & Marketing Analytics
- BE/MCA
- 7 to 11 years
- Strong analytical skills
- Attention to detail
- Knowledge of marketing technologies
- Market segmentation
- Predictive analytics
- Direct marketing
- Site selection
- Customer relationship management
- Manage budget
- Optimise spend
- Manage workloads
- Manage direct report
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