Brand and Communications Manager
On-site · Shanghai, Shanghai, China
Job Summary
Brand and Communications Manager for Philips China based in Shanghai. Lead development and governance of brand voice, messaging framework, and expression standards; collaborate with global and local teams to enhance brand favorability, credibility, and trust among key audiences; plan, execute, and evaluate campaigns across digital, social media, and events to boost visibility and reputation; monitor brand performance metrics and derive actionable insights to optimize campaigns; oversee the Brand & Content Center of Excellence tools, templates, and training to ensure content quality and consistency; manage Philips China corporate social media strategy, editorial calendar, tone of voice, and publishing cadence; drive continuous improvement by adopting new communications methods and best practices; build relationships with internal stakeholders and external partners to align cross-functional initiatives; requiring a Bachelor's degree and 7+ years of experience in brand management or integrated communications, with healthcare experience preferred and AI awareness for content production.
Required Qualifications
- Bachelor's degree in marketing, business administration, communications, or a related field
- A minimum of 7 years of professional experience in brand management, corporate marketing or integrated communications roles
- Healthcare industry experience preferred
- Proven experience in corporate brand governance or content excellence system is a plus
- Ability to work in a fast-paced environment with multiple projects
- Demonstrated track record of stakeholder engagement and cross-team collaboration
- Data analysis competency to interpret brand and campaign performance metrics
- Interest and working knowledge of how AI reshapes content production and brand building
- Ability to translate AI capabilities into concrete brand and communications opportunities
- Attention to detail and continuous improvement orientation
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