Brand and Communication Manager (OnDemand)
On-siteBangkok, Bangkok, Thailand
Job Summary
Drive end-to-end brand strategy and positioning across multiple channels to build brand equity and recognition. Execute integrated marketing campaigns supporting brand awareness, engagement, and lead-to-sale conversion while aligning initiatives with commercial goals through collaboration with sales, area, commercial, and product teams. Own brand visibility and consistency across all customer touchpoints, campaigns, and physical branches (online and offline). Conduct market research and consumer insights analysis to inform campaign direction and brand development. Track brand performance against KPIs including brand awareness, MQL/SQL conversion, and campaign ROI. Requires a Bachelor's degree in Marketing, Business, Communications, or related field with 5+ years of brand management experience.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in brand management, preferably in retail, tech, or a lead-driven business environment
- A proven track record of linking brand activities to tangible commercial outcomes, especially lead-to-sale conversion
- Strong analytical skills and experience using data and insights to drive marketing decisions
- Knowledge of CRM systems, marketing automation, and digital campaign platforms
- Excellent communication, stakeholder management, and project management abilities
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.