Brand Ambrassdor

Represent the brand's voice at events by educating in-market sales teams on product heritage and driving consumer trial through tastings and mentoring sessions. Plan and execute whisky affairs, consumer engagement activations, and NPD launch kits while monitoring customer feedback and escalating complaints. Support brand projects from planning to execution, tracking promotional activities in trade, and providing market intelligence on competitor dynamics. Build relationships with outlets and bar staff, maintaining visibility with key flagship locations. Manage the brand ambassador social media account to engage consumers and update key contacts on brand activities.