Brand Ambassador
On-siteSingapore, Singapore
Job Summary
Deliver engaging brand education programs across Emerging Markets in Asia, the Middle East, and Africa, building knowledge and advocacy for TWE's Power Brands and Regional Heroes. Host trade trainings, masterclasses, wine dinners, and tastings while developing strong relationships with distributors, sommeliers, and key industry influencers. Create, adapt, and localize brand training materials and presentation content to align with global standards, acting as the regional authority for brand and product information. Partner with commercial and marketing teams to support market activations and engage the global Chinese community to drive sales of luxury portfolio wines. Requires WSET Level 3 or Certified Sommelier qualification, strong Mandarin language capability, and experience in the premium wine industry.
Required Qualifications
- WSET Level 3, Certified Sommelier or equivalent wine qualification
- Degree or diploma in Business, Marketing, Communication, Education or similar discipline
- Experience in the premium wine industry
- Strong public speaking, presentation, communication and facilitation skills in both English and Mandarin
- Experience delivering education, training and brand engagement programs in both English and Mandarin
- Proven ability to build relationships with customers, distributors and industry stakeholders
- Highly organised, self-motivated and able to manage multiple priorities
- Strong Mandarin language capability
Desired Qualifications
- Experience in Learning & Development or training program development
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