Brand Advocate
On-siteMooresville, North Carolina, United States
Job Summary
Analyze customer behavior and pain points to identify opportunities for improving the online experience and driving conversion. Conduct SEO keyword analysis, update content, and perform root cause analysis on key performance indicators. Cultivate strong relationships with suppliers and cross-functional partners as the primary contact for SKU presentation and brand performance issues. Build and lead complex presentations to gain alignment on strategic plans, create project plans, and drive execution across online merchandising and digital operations teams. Optimize new and promotional items while supporting system troubleshooting and process improvements to optimize effectiveness and support brand renewal.
Required Qualifications
- eCommerce - Cross-sell/upsell, bundling, competitive analysis, sales performance forecasting, base-level reporting and insights, assortment expansion and root cause analysis
- Content - Enhanced content (A+) auditing, image optimization, premium content (360, videos) auditing and spec optimization
- Customer Engagement - Review optimization, Q&A engagement, customer scoring and analysis
- Execution - Issue prioritization and management
- Marketing - Promotional execution and bullet selling
- Search & Browse - SEO execution, search and browse analytics, navigation attribution and Lowe's Product Detail ('LPD') optimization
- Supply Chain - Vendor direct fulfillment
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