Brand Activation Manager - Visibility ANZ
HybridSydney Olympic Park, New South Wales, Australia
Job Summary
Lead end-to-end development of in-store visibility solutions across POS, displays, signage, and activation assets, translating global shopper marketing frameworks into locally relevant executions for ANZ retailers. Deliver seasonal and promotional initiatives that support key trading periods, partnering with Commercial, Category, Supply Chain, and external agencies to design plans driving business outcomes. Own the full project lifecycle from concept through delivery, ensuring brand compliance, optimizing display structures for efficiency, and coordinating logistics for product updates. Contribute to annual and quarterly planning cycles to embed visibility requirements and provide proactive input into retail execution planning. Based in Sydney with hybrid hours on Tuesdays, Wednesdays, and Thursdays.
Required Qualifications
- Degree or equivalent in Marketing, Business, or related field
- Experience in shopper marketing, brand activation, or in-store execution within FMCG/CPG environments
- Strong understanding of retail channels and point-of-sale execution
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- Experience working with agencies and suppliers
- Strong communication, collaboration, and organisational skills
Desired Qualifications
- Exposure to global brand frameworks and local adaptation
- Experience across multiple retail formats (e.g. grocery, pharmacy, specialty)
- Knowledge of display production or execution processes
- Strong commercial awareness and problem-solving capability
- Interest in retail marketing, activation, and brand building
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