Brand Activation Manager
$70,304–$78,000 year
On-siteSan Francisco, California, United States
Job Summary
Manage Brand Ambassador teams through recruitment, training, weekly event execution, and performance reviews while ensuring proper equipment and merchandise for sampling events. Drive professional relationships with key wholesaler and client field management teams to execute measurable activation results. Conduct regular market travel for BA development, activation audits, and performance reviews, managing assigned budgets to maximize revenue and profit. Collaborate with agency operations on report development, financial control, and coverage model execution, communicating program updates via weekly conference calls and daily WhatsApp updates. Hires, retains, trains, coaches, and guides direct reports using company-wide processes.
Required Qualifications
- Bachelor's Degree
- 2-4 years of experience
- Must be able to lift up to 10lbs
- Travel up to 50%
Desired Qualifications
- Experience in the alcohol or beverage industry preferred
- Experience working in an agency, retail, CPG or CE environment
- Team player; works collaboratively with others
- Able to work in a fast-paced, results-driven environment
- Able to be nimble in ambiguity; be open to change; embrace innovative ideas
- Able to communicate effectively through various methods while appropriately tailoring the message to the audience
- Ability to work independently while managing multiple tasks and deadlines
- Proven success in the execution and evaluation of sampling programs
- Experience with recruiting, interviewing, and training Brand Ambassadors
- Experience in creating weekly schedules with specific parameters for execution
- Experience with approving team events, recaps, and payroll systems
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