Biddable Manager
On-siteLondon, England, United Kingdom
Job Summary
Operate media planning and buying for client portfolios in alignment with planning guidelines and decision frameworks. Ensure smooth campaign execution while driving trading teams toward target objectives and productivity plans. Deliver weekly reporting, client calls, and post-campaign analysis to provide meaningful insights and future opportunities. Proactively present programmatic capabilities internally and externally, and actively provide feedback to the Biddable Account Director on ways of working and new features. Manage day-to-day workload and the personal development of junior team members, including identifying training needs and leading content for sessions. Work across multiple digital platforms including Google Marketing Platform and Integral Ad Science, while contributing to wider biddable projects such as measurement frameworks.
Required Qualifications
- Solid planning and buying experience working with paid social and/or programmatic
- Excellent understanding of the role of Paid Social and Programmatic in the wider media mix in order to achieve a client's overarching business objective
- 18 months+ trading experience
- Ideally in Meta, DV360, TikTok, MediaMath, Twitter, Teads, LinkedIn, Verizon DSPs, Snap and/or Amazon DSP
- Knowledge of adservers, especially DCM
- Able to produce Biddable media plans & supporting rationale documents that demonstrate a high level of expertise and innovation
- Client facing as necessary depending on the needs of specific accounts, as the Biddable specialist within the client team
- Working knowledge of audience forecasting and reporting tools as well as DSP audience insight tools
- Proficiency in MS Office, PowerPoint, Word and Excel
- Operate media planning and buying (when required) for your client portfolio on your channel in alignment with planning guidelines (omnichannel strategy) and usage of appropriate decision frameworks
- Ensure the smooth running of campaigns respecting deadlines
- Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives
- Weekly reporting, client calls and post campaign analysis providing meaningful insights and future opportunities
- Pro-active presentations to promote programmatic capabilities both internally and externally
- Working closely with the Biddable Account Director to develop client and client team understanding of biddable
- Actively providing feedback to Biddable Account Director on the prioritisation of ways of working, new product features and capabilities
- Ownership or active participation on wider biddable projects outside of day to day campaigns, e.g. measurement frameworks
- Working across multiple digital media platforms including, but not limited to, Google Marketing Platform, Integral Ad Science, Lumen, etc
- Managing day to day workload, and personal development of junior team members who will report into you
- Identifying training & development needs of junior members of the wider team and leading content for sessions where required
Desired Qualifications
- Background in Paid Social and/or Programmatic
- Worked closely with various Paid Social and/or Programmatic platforms
- Looking to take their career to the next step, advising and putting Biddable into action with clients
- Development opportunities in wider digital roles with wider exposure into other digital channels
- Big focus on training & development within the Biddable team
- Attitude to learning new skills
- Ideally in Meta, DV360, TikTok, MediaMath, Twitter, Teads, LinkedIn, Verizon DSPs, Snap and/or Amazon DSP
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